Keeping you safer on the job and at home
Facebook has about 1.6 billion users worldwide and adds a half million new ones every day. The typical user spends minutes a day looking at their Facebook feed, which includes posts from an average 338 friends.
That's a lot of personal information!
Your behavior on Facebook provides the company with an understanding of the music, movies and TV shows you enjoy, your taste in clothing, events you attend, products you buy, your hobbies, political leanings, everywhere you travel, who you communicate with (including phone numbers and email addresses) as well as those you un-friend.
Does access your phone or computer's microphone and camera so you can use Facebook Messenger.
Does track how and from where you access Facebook every time you visit.
Does track the location of your smartphone as you travel even when you're not using Facebook.
Does sell highly targeted advertising based on your interests and habits that appears in your Facebook newsfeed.
Does send targeted ads that appear on many of the websites you visit — even if you’re not using Facebook at the time.
Does work with third parties such as credit card companies to track what you buy in stores.
Facebook keeps a record of all the comments you post in your newsfeed, all communications you send in Facebook Messenger and all photos and videos you post — even if you delete them later.
That personal information has enormous value to advertisers. Facebook makes nearly $20 billion a year selling targeted advertising, which means your personal data is worth about $12 a year to them.
In Europe, new privacy regulations enforce strict limits on information Facebook can collect and the ways users can opt out. But in the US, there are few rules. So, let’s be clear: what does Facebook do (and not do) with all that personal information?
Does not listen to what you’re saying, record or share your conversations.
Does not sell this location information to others.
Does not access your camera or microphone to track what you’re doing as you travel.
Does not sell your personal information directly to others.
Does not sell information about your web browsing habits to other companies.
Does not sell information about where you shop to other companies.
Click on the image to download
and print information about ways to protect your data when using Facebook.
Sources: BrandWatch, Statista, USA Today, Consumer Reports, Money, Sophos
Sprint, Verizon and AT&T say they will end the practice of selling customers' location information, compiled from signals transmitted by their smartphones. Supposedly, buyers of that location data couldn't track individual users, but hackers proved otherwise.
Is the Facebook Ten Year Challenge (where users post a current headshot next to one from 2009) actually designed to deepen Facebook’s facial recognition capabilities? The cybersecurity firm Sophos says, calm down, no it isn’t. The good news is that this game is a harmless challenge and only benefits Facebook by increasing traffic to the site. The bad news is that Facebook has compiled a trillion images in its database over the years where facial recognition has already been applied.
A warning for the 200 million registered users of the online game Fortnite. Epic Games, the owner of the platform, says a flaw in the login could allow fraudsters to access players accounts and use their credit cards. Epic Games’ advice: change your password and never accept an offer for discounted or free “V-Bucks,” the currency used with Fortnite.
The biggest cyber scams of 2018:
Can you spot them?
Take the ReliaShield cybersecurity quiz!
The IRS says there has been a significant increase in fraudulent emails
about audits, refunds and taxpayer assistance.
Some emails are very sophisticated — even integrating the real IRS website
into the body of the email.
Click on the slider and move it from right to left to see an example.
Trust your instinct.
If an email doesn't look quite right
or a website asks for personal information,
stop and think before you click!
YOU are the most important link
keeping your family safe from cyber fraud.
In the upcoming edition of Cybersecurity News
I think I've been hacked. Now what do I do?
Cyber Cartoon: Randy Bish
Photo credits: Pixabay, CNET, US Army
February 2019 a • Edition #63
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