Keeping you safer on the job and at home
Facebook has about 1.6 billion users worldwide and adds a half million new ones every day. The typical user spends minutes a day looking at their Facebook feed, which includes posts from an average 338 friends.
That's a lot of personal information!
Your behavior on Facebook provides the company with an understanding of the music, movies and TV shows you enjoy, your taste in clothing, events you attend, products you buy, your hobbies, political leanings, everywhere you travel, who you communicate with (including phone numbers and email addresses) as well as those you un-friend.
Facebook keeps a record of all the comments you post in your newsfeed, all communications you send in Facebook Messenger and all photos and videos you post — even if you delete them later.
That personal information has enormous value to advertisers. Facebook makes nearly $20 billion a year selling targeted advertising, which means your personal data is worth about $12 a year to them.
In Europe, new privacy regulations enforce strict limits on information Facebook can collect and the ways users can opt out. But in the US, there are few rules. So, let’s be clear: what does Facebook do (and not do) with all that personal information?
Does access your phone or computer's microphone and camera so you can use Facebook Messenger.
Does track how and from where you access Facebook every time you visit.
Does track the location of your smartphone as you travel even when you're not using Facebook.
Does sell highly targeted advertising based on your interests and habits that appears in your Facebook newsfeed.
Does send targeted ads that appear on many of the websites you visit — even if you’re not using Facebook at the time.
Does work with third parties such as credit card companies to track what you buy in stores.
Does not listen to what you’re saying, record or share your conversations.
Does not sell this location information to others.
Does not access your camera or microphone to track what you’re doing as you travel.
Does not sell your personal information directly to others.
Does not sell information about your web browsing habits to other companies.
Does not sell information about where you shop to other companies.
Click on the image to download
and print information about ways to protect your data when using Facebook.
Sources: BrandWatch, Statista, USA Today, Consumer Reports, Money, Sophos
5 smart ways to be safe
online this year
Last year, online fraud losses topped $22 billion. If you spent $20 a second, it would take over 30 years to spend that much money!
And online crime is growing fast. Juniper Research predicts annual losses will triple over the next three years.
You don’t have to be a techie to protect yourself. Click the arrow button below to watch the video and learn more.
The IRS says there has been a significant increase in fraudulent emails
about audits, refunds and taxpayer assistance.
Some emails are very sophisticated — even integrating the real IRS website
into the body of the email.
Click on the slider and move it from right to left to see an example.
In the upcoming edition of Aware Force:
How much does it matter if you get hacked?
Cyber Cartoon: Christopher Weyant/The New Yorker Collection/The Cartoon Bank
January 2019 b • Edition #62
Original content and design © 2019 Aware Force LLC
Aware Force trademark © 2019 Aware Force LLC